Our collections

Maggie Sottero

Romantic ballgowns, chic sheath dresses, form-fitting mermaid gowns... it's all here at Maggie Sottero. Come along with us... your fairytale awaits.


Founded in 1937 by Manny Bernstein, Paloma Blanca was first known as Blue Bird Dress. With its original location in downtown Toronto, Canada on the popular Spadina Avenue, the company began with a bridal gown and evening wear division. Manny’s


Pronovias is a family firm that began life in El Suizo, a prestigious Barcelona store that specialised in lace, embroidery and high-quality silk fabrics founded by Alberto Palatchi Bienveniste in 1922. Catalonia's high society brides had their


Our Allure Bridals collection is all about the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine.

Who Is Helen's Bridal

For over 20 years Helen’s Bridal has been dressing brides in the Barrie and surrounding areas. Providing exceptional customer service, our product knowledge and experience in Bridal Gowns, Bridesmaids and Mother of the wedding offers a relaxed, friendly bridal experience. We carry high quality, well priced gowns by some of the best bridal designers such as Maggie Sottero, MikaellaAllurePronoviasand many more. We also offer easy payment options and a no charge layaway plan as a gratitude to all of our customers.

Victoria Day Hours

Please note that we are going to be closed to observe the Victoria Day Holiday. We will be closed Saturday, May 16th, Sunday May 17th and Monday May 18th.  We are back to regular hours on Tuesday, May 19th. Have happy and safe long weekend. 

Maggie Sottero First Look May 28th till May 31st.

We are excited and honored to announce that we will be hosting the Maggie Sottero First Look event May 28th to May 31st! Be one of the first Brides to see these beautiful and fashion forward dresses. Appointments for this exclusive event are sure to book up fast so make your appointment today! Call us at 705-734-0680